Porter’s 5 forces
Porter’s 5 forces – Summary Porter’s 5 Forces is a tool that allows you to perform a competitive analysis of a market. It is based on the following 5 axes: the intensity of competition, the bargaining power of customers, the bargaining power of suppliers, the threat of new entrants and the threat of substitute products. […]
PESTLE – Managing 6 environmental influences
PESTLE – Summary Elements outside the company often have an impact on its future. To define a strategy, it is imperative to take into consideration what is happening in this environment. Changes in the world are increasingly rapid, can be more or less brutal and the company must constantly monitor this. This explains why strategies […]